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Art Talk - Selling Your Art Workshop

Selling Your Art Workshop

AWD Artist Member Workshop

Saturday, July 25 • 1pm–3pm in the AWD classroom

Speaker: Martha Zlatar, Artist Success Coach, ArtMatch

Free to AWD artist members, $20 general public.


Is it hard for you to sell you art? Do you think that being a good  sales person requires you to be pushy or manipulative? Are you confused about how the sales process works and how to do it right?  

If you answered yes to any of these questions you are not alone. Many artists find the sales process difficult and daunting and most do not take the time to learn how to sell their art. It’s easier to stick to the belief that the art will sell itself. Well, most of the time, it won't. If more artists took the time to learn about selling they would probably sell more art, be more successful, and actually enjoy the sales process. What a novel idea!

In this two-hour workshop you will learn:

·      The top 5 beliefs that most artists have about the sales process that prevents them from selling their art all together or making more sales 

  •        A new paradigm for looking at selling that feels more authentic and fun
  •        The 8 steps of selling art from introductions to closing to follow up giving you clarity and a framework on how to sell
  •        Tips and ideas on how to turn buyers into collectors 
  •        How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy

About Martha Zlatar

Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 13 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleasing your creativity and many other issues relevant to artists and art entrepreneurs.  Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

Her 27 years of diverse business experience took her to the worlds of Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she was also a Consultant for the Small Business Development Center in San Francisco and Oakland.

Martha also lectures on the Selling Your Art, Marketing Alternatives for Your Art, Unleashing Your Creativity and co-facilitates creativity workshops like Crouching Tiger Hidden Artist and Walking in This World.

Her eclectic background brings a fresh and new perspective to the art business world and the Arts Community. She is originally from Colombia, has a degree in Marketing, an MBA, and is fluent in Spanish and French. Though she enjoys photography, collaging, improv acting, dancing and drawing with tea and ink, her true passion still remains “transformation” and inspiring that in others.